BSM Options

In addition to the Management Core Coursework, students who select the Marketing option will take 18 credit hours in the Marketing option to foster a greater understanding of the principles of the marketing, including consumer preferences and behavior, marketing strategies, and marketing communication. Courses falling under the Marketing option are offered on both the Douglas and Waycross Campuses. These courses are 8-weeks in length and are hybrid in nature. These courses are offered at night to accommodate working professionals continuing their education.

MKTG 3101: Principles of Marketing- This course provides the fundamental principles in the marketing of goods, services, and ideas. The course includes planning, pricing, promotions, and distribution. The role of marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to communicate, to deliver, and to capture value. The basic principles of marketing apply to both for-profit and not for-profit organizations

MKTG 3104: Marketing Management- This course helps develop the marketing knowledge and skills necessary for the successful manager to address the intermediate marketing issues surrounding a complex demand management problem all organizations face. Students will gain an understanding of marketing concepts, including the development of a marketing strategy. The course will focus on consumer and business-to-business management. Prerequisite: MKTG 3101

PSYC 3101: Human Behavior in Organizations - This course deals with human behavior in organizations. Conceptual frameworks, case discussions, and skill-oriented activities are applied to course topics which include: motivation, learning and development, group dynamics, leadership, communication, power and influence, change, diversity, organizational design, and culture. Class sessions and assignments are intended to help participants acquire skills and analytic concepts to improve organizational relationships and effectiveness

MGMT 3301: Developing and Managing Teams - The ability of a group to function as a team to run things, to make things, or to provide recommendations about things is a powerful organizational dynamic. This course addresses teaming as a leadership tool to be used in appropriate situations to maximize individual talent through collective interactions. Students will learn what makes a group a team, how to build and lead a team, and how to facilitate team performance. Structured exercises and assessments carried out both in and outside of the classroom will provide students with teaming experiences that develop their team consultation and facilitation skills. The most recent body of research literature will be used to develop a realistic understanding of what teaming can and cannot do as a leadership tool

The FinTech option is a recent addition to the BSM program.  SGSC has partnered with the FinTech Academy to increase the number of people who develop their talent and garner gainful employment. This option provides students with significant knowledge and skills that focus on spanning payments, lending, personal financial management, investing and asset management, insurance, and market infrastructure and provisioning. Courses falling under the FinTech option are offered fully online through eCampus. 

 FTA 4002: Financial Technologies- This course examines the information and communications tools, technologies, and standards integral to consumer, merchant, and enterprise services in the payments and financial service sectors. Explores technology’s role in reshaping FinTech businesses. Technologies span messaging, communication networks and gateways, core processing, mobile and online software, and application program interfaces (APIs). Includes the challenges, standards, and techniques associated with securing systems and data.

FTA 4003: Commercial Banking and FinTech- The FinTech revolution is creating significant disruption to the traditional processes of managing and regulating financial institutions, especially banks. Understanding, assessing and forecasting FinTech’s impact on banking is particularly important because proper management and oversight of financial institutions is essential to the efficient operation of the national, as well as global, economy. In this course, students will learn about the principles and practices of commercial bank management, bank regulation, and the tradeoffs between risk and return. Challenges presented by the FinTech evolution, including traditional and emergent competitors as well as demographic, social, and technology forces driving change in the industry, will be integrated throughout the entire course.